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Use bolder design for landing pages

Before

The most prominent element is the name of the app and visual identity. Various text styles are competing for attention and make it feel cluttered. There lacks a clear flow for the eye to follow. The call to action is a bit faded with little contrast from the rest of the page.

After

Inspired by a common landing page formula, the most prominent element is the 'value proposition' followed by 'how it works' and a higher-contrast call to action. The app name and visual identity are less prominent in a sticky header toolbar, accompanied by the language switching links on the opposite side.


One of the 100 steps to success.