The icon is a promise

On Apple operating systems there is a long tradition of applications crafting beautiful, evocative, sometimes even delicious icons that clearly communicates the spirit of the app. Growing up with this tradition, I have made a habit of creating a distinct visual identity for each project. I treat it as a contract between myself and people that use the app and myself: the icon conveys the fundamental qualities of the experience, things that will remain true forever. I believe that Visual identities express what is unchanging.

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